Perched on Italy’s northwest coast, Portofino is one of the most photogenic fishing ports in the Mediterranean. It has been a magnet for Europe’s beau monde for decades, from Rex Harrison to Elizabeth Taylor. Portofino is known for being Italy’s most picturesque and romantic village. Similar to the postcard photos it’s famous for, Portofino, appears to be frozen in time with its pastel fisherman houses lining the winding streets and is the old Italian Riviera at its best. When a cliff-face road was built, the municipality elders used restrictive zoning to limit the modernization and development of the community, thus retaining the old-world atmosphere.

Santa Margherita offers very contradictory features. Over the centuries, man’s work has enhanced the original gift of nature. Indeed it has gone further: There have been additions to its already perfect shape. Santa Margherita’s forms, colors, and the arrangement of its characteristic houses, rich villas, and great hotels have painted around its bay something similar to a magical reflection.

Visiting this location brings a great sense of freedom while at the same time leaving a pleasant impression of belonging to a privileged and joyous world. Santa Margherita leads an intense life around its harbor with elegant social occasions, celebrations, and traditional events.

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